STARBUCKS® ART + COFFEE BOOK
Assignment: Create compelling images with a storytelling quality to guide the text and ultimately shape Starbucks® first coffee table book.
The premise of the story: The journey of coffee from origin to cup, through the eyes of influential artists on immersive explorations.
Locations: Sumatra to experience coffee's origin; Seattle to partake in Starbucks' blending and roasting process; New York City to gain a sense of the human connection that comes from a shared love of coffee.
Challenges: No shot lists or art direction - the book would be shaped around how Morgan captured the story; Shoot in tandem with a video crew; Work with no assistant in Sumatra and pack minimal gear that fit into two carry-on
cases; Direct and communicate with non English speaking subjects; Ensure images shot over nine months and from three locations maintained consistency.
Artists: Tristan Eaton, Ricardo Cavolo, Jessie + Katey, and Laolu
Many thanks for the support from Starbucks Whole Bean Coffee and Retail team
Editor Caitlin Leffel
Writer Fiorella Valdesolo
Designer Peter Ahlberg
And special thanks to Doug Cohen of Stadium Status Group